M·E·L Research
BRAND GUIDELINES DESIGN · BRAND EXPANSION · POWERPOINT & WORD TEMPLATE DESIGN
The Challenge — Brand Identity Design for a Growing Research Organisation
M·E·L Research had built something worth protecting. A recognised brand identity, a solid reputation and a real commitment to accessible, evidence-led communication. The kind of foundations most research organisations spend years trying to establish.
What they needed was a brand system that could keep up. As the team and its outputs grew, the brand needed to work harder across more formats, more contexts and more hands. Accessibility was already a priority – which meant the project had a clear, shared purpose from the start. The job was to take what was already there and build something around it that everyone could use with confidence.
THE PROCESS – CO-CREATING A BRAND SYSTEM PEOPLE WOULD ACTUALLY USE
Our approach to brand identity design for research organisations always starts with listening. A co-creation session brought together founders and team leaders to articulate shared needs, working habits and practical requirements across the organisation. That conversation shaped every design decision that followed.
Development was iterative and closely collaborative. Every decision was tested against real outputs and real use cases – not just ideal conditions. Colour, typography, layout and accessibility principles were built into the brand system from the start, not added as an afterthought. The result was a brand expansion that respected what already existed while making it genuinely usable.
The Result — Brand Identity Design the Whole Organisation Can Use
Teams now move faster. Outputs are more consistent, more accessible and easier to export across formats. The brand identity is no longer something people work around – it’s something they work with.
Adoption across the organisation has been strong, and the client response has been extremely positive. The expanded brand identity design gives M·E·L Research a shared visual language that reflects what they actually stand for – and makes it easy to prove that every time they communicate.
DELIVERABLES
- Expanded brand guidelines with clear usage principles
- Accessible colour palette and typographic system
- PowerPoint templates for research presentations
- Word templates for reports and written outputs
- Custom iconography aligned to the brand system
- Accessibility embedded across all templates and guidance
“Mario’s ability to take an idea and turn it into something visually stunning and strategically on point is genuinely inspiring. He understands the bigger picture and knows how to create work that resonates with audiences and achieves results.”
– Beth Harcourt, Marketing Manager, M·E·L Research
A brand should work for the team, not against it.
Want a brand system your whole team can actually use? Let’s talk.