Clarity is what makes complex work land
ABOUT Watercat Creative
Watercat Creative is a design studio built on the belief that design works best when it’s grounded in understanding.
That means taking the time to get under the skin of an organisation – how it works, who it serves, what it’s trying to say – before a single visual decision gets made.
The result is work that holds together in real use: brands teams can rely on, materials that stay consistent, and systems that don’t fall apart the moment someone new joins the team.
Accessibility embedded as standard
Accessibility and strategy always come first – before colour palettes, layouts or visual style.
By understanding your audiences and accessibility requirements early, Watercat Creative designs systems that are easier to use, faster to roll out and more resilient over time.
This approach speeds up sign-off, reduces rework, and gives teams the confidence that their materials are built on solid ground.
services
Foundation work
Brand Strategy
Brand Identity Design
Design System
Visual Storytelling
Everyday work
Templates & Toolkits
Document Design
Video Editing
Infographics
Event Design & Collateral
Web Design
Ongoing Creative Support
who’s behind Watercat Creative
I’m Mario Tuzon (he/him), founder and creative director of Watercat Creative.
Originally from Barcelona and now based in Leeds, I’ve spent over a decade at the intersection of strategy and design – helping research agencies, education providers and third sector organisations build brands that function as well as the work they represent.
I care about design that holds together in the real world: systems teams can actually use, materials that stay consistent, and brands that don’t fall apart the moment someone new joins the team.
I work with clients across the UK and Europe, on a project basis, through retainers or longer-term partnerships.
nice words from clients and collaborators
“Working with Mario is a dream. Creative, committed and with impeccable attention to detail – and genuinely a joy to work with.”
— Emma Bracegirdle, Founder, The Saltways
“Mario’s ability to take an idea and turn it into something visually stunning and strategically on point is genuinely inspiring. He understands the bigger picture and knows how to create work that resonates.”
— Beth Harcourt, Marketing Manager, M·E·L Research
“Mario thinks on the cutting edge and always comes up with elegant, creative and practical solutions – no matter how challenging the task.”
— Elena Clafferty, Head of Marketing, Kaplan Open Learning
Good work deserves to be understood.
If your communications aren’t keeping pace with your work, start with a conversation. No pressure, no jargon.
Contact
+44 (0) 7542 920 371
Privacy Policy | Cookie Policy | Accessibility Statement
© 2025 -2026 Watercat Creative