ABOUT

WHAT I DO

I design reports, publications, brand systems, data visualisations, video and the templates teams rely on day to day. Most of my clients don’t have an in-house design team, so the work I produce needs to hold up without me – used consistently, by non-designers, across everything an organisation puts out.

Accessibility is built into every project from the start, not added afterwards. That means correct reading order, WCAG-compliant colour systems, tagged PDFs, alt text that describes findings rather than formats, and documents that work for screen readers as well as they do on paper. It’s not a separate service. It’s how I work.

background

Before starting Watercat Creative I spent three years leading creative strategy across pharmaceutical and healthcare clients. Before that, I worked in-house and agency-side across education, FMCG, the third sector and design agencies – with freelance work running alongside all of it. Ten years of solving the same problem in different settings: organisations doing important work, producing documents nobody reads, with a brand system that doesn’t stretch to cover what the team actually needs.

I studied advertising and design in Barcelona, and I now live and work in Leeds.

how i work

I work on a project basis, through retainers, or as an embedded part of a team for longer partnerships. Most projects start with a conversation about what’s not working and what needs to change. No pitch decks, no jargon, no proposals before I understand the problem.

who i work witH

Research agencies producing reports, publications and data visualisations that need to land clearly.

Charities and third sector organisations communicating impact, running campaigns and producing materials that reach diverse audiences.

Education providers building brands, launch campaigns and communications for programmes and partnerships.