M·E·L Research
CANVA VIDEO TEMPLATE SYSTEM · BRAND EXPANSION FOLLOW-ON
The Challenge – EXTENDING THE BRAND INTO VIDEO
The brand expansion Watercat Creative had delivered for M·E·L Research covered guidelines, colour, typography, presentation and document templates – everything the team needed for consistent, accessible outputs across the organisation. Everything except video.
The existing video templates didn’t match the quality of anything else the team was putting out, and every new video still needed a designer involved. M·E·L Research wanted three templates – two for inviting study participation, one for presenting research outputs – built so a research manager who’d never made a video before could produce something polished, on-brand and accessible without help.
THE PROCESS – MODULAR BY DESIGN
A co-creation session shaped the brief before any design work started. The instinct might have been to build three fixed templates and hand them over, but that would have solved today’s problem without preparing for the next one. Instead, the system was built modularly: fifty individual layout blocks covering text, lists, graphs, media and more, each one self-contained and ready to combine into any structure the team needed.
Those fifty blocks were assembled into the three templates M·E·L Research asked for, but they also form a catalogue the team can draw from whenever a project calls for something new. Accessibility was designed into every block – contrast, legibility, timing, motion – so outputs stay accessible even when adapted for a client’s own branding. A set of guidelines was produced alongside the templates, and the project wrapped with a training session walking the team through building a video from scratch.
THE RESULT – A TEAM THAT MAKES ITS OWN VIDEOS
M·E·L Research‘s team is now producing its own video content with confidence – on-brand, accessible and consistent, without needing to involve a designer for every project. The modular structure means the system grows with them: new templates can be built from the existing block catalogue without any additional design work, and the team knows how to do it themselves.
DELIVERABLES
- Three ready-to-use Canva video templates
- A catalogue of fifty modular layout blocks for building bespoke templates
- A how-to guide for creating videos from scratch using the templates
- A block library catalogue covering how and where to use each block
- One-hour training session and Q&A
“Mario’s ability to take an idea and turn it into something visually stunning and strategically on point is genuinely inspiring. He understands the bigger picture and knows how to create work that resonates with audiences and achieves results.”
– Beth Harcourt, Marketing Manager, M·E·L Research
Your team shouldn’t need a designer for every video.
Want your team producing its own content on-brand? Let’s talk.